AT&T made its biggest plan overhaul in years on March 13, 2026, replacing its entire Unlimited Your Way lineup with three new tiers: Value 2.0, Extra 2.0, and Premium 2.0.
What's new and better:
- Mix-and-match lines — Unlike T-Mobile, AT&T now lets family members on the same account choose different plan tiers. One person can be on Premium 2.0 while another is on Value 2.0.
- Lower entry price — Value 2.0 undercuts AT&T's previous entry-level plan on price.
- More high-speed data across all tiers — Extra 2.0 includes 100GB of high-speed data per line before any throttling.
- Premium 2.0 top tier — Truly unlimited premium data (no slowdowns), 100GB hotspot, 4K UHD streaming, and unlimited talk/text/data in 20 Latin American countries.
What didn't change: All plans include AT&T ActiveArmor security, unlimited talk/text between the US, Canada, and Mexico, and 5G access on compatible devices. Speeds throttle to 128kbps after hotspot limits are hit.
The catch for legacy customers: AT&T simultaneously announced that customers still on older "retired" plans (activated before July 24, 2025) will see prices go up $10–$20/month starting in April 2026. That price hike is clearly designed to nudge holdouts onto the new 2.0 plans — or onto a competitor.
Is it competitive? For a single line, AT&T's Value 2.0 is more affordable than before but still can't match Mint Mobile at $15/month or Cricket Wireless (an AT&T subsidiary) at $30/month on the same network. For families who want mix-and-match flexibility on a major carrier with guaranteed priority, it's a meaningful improvement.
→ Compare AT&T's new plans against all 42 options in our tool.
Update — April 29, 2026: AT&T added a fourth tier on April 16, 2026 — Elite 2.0 at $110/month — with 250GB hotspot, AT&T Turbo included, and free tablet and watch lines. Premium 2.0 remains in the lineup as the next tier down.